Service Provider Registration and Migration

Service providers are third-party companies or professionals who help sellers manage and grow their businesses by offering specialized services.

As a service provider, you use Solution Provider Portal – Amazon's platform for developers and service providers who work with Amazon Services APIs, including the Selling Partner API (SP-API). Solution Provider Portal operates independently of other Amazon platforms, such as Seller Central. For example, changes to your Seller Central account don't affect your Solution Provider Portal account.

The procedure to onboard to Solution Provider Portal depends on your current status:

• New service provider: If you don't have an account on Service Provider Central, you can onboard to Solution Provider Portal as a new service provider. For instructions, refer to Register as a new service provider.
• Existing service provider: If you're an existing service provider and you're currently registered on Service Provider Central, you will be migrated through an assisted process. You will receive communications from Amazon to start the migration to Solution Provider Portal. There is no impact to your accounts or service listings while you await these communications. For details on how to migrate your account, refer to Migrate an existing service provider account.

Understanding permissions management

Solution Provider Portal uses a centralized permissions model where one service provider account administrator registers on behalf of an entire organization. The general guidelines are:

• Each business has one Solution Provider Portal account.
• Only the designated administrator completes the initial registration.
• Additional employees can join after they receive an email invitation from the administrator.
• All access permissions are managed by the service provider account administrator through Permissions Manager in Solution Provider Portal.

For details, refer to User Permissions for Service Providers.

Register as a new service provider

To register as a service provider, complete the following steps.

Step 1. Create a Solution Provider Portal account

1. Go to Solution Provider Portal. Enter the requested information, and then choose a password.
2. Read the Acceptable Use Policy and Privacy Policy, and then choose Continue.
3. Read SPP Account Setup: General Guidance, and then choose Acknowledge & Continue.
4. For your persona, choose I'm a Service Provider, and then select Apply.
5. Verify your identity.

Step 2. Complete the Service Provider profile

1. After you verify your identity, you can submit the Service Permissions form.

2. Select a Service Category. You can only select one service category, so choose your main service offering for your initial submission. To add other services later, go to the Solution Provider Portal home page and choose Add a service. This option isn't available until your identity is verified.

3. Enter your use cases. When you describe your use cases, you must:

   • Explain specific functions within your chosen category. For more information, refer to Amazon SPN service categories.

   • Provide additional information for restricted roles that require access to personally identifiable information (PII), such as details about:

     • Why you need access to sensitive customer data.
     • How this data will be used in your business processes.
     • Your data protection measures and any security protocols that you have in place.

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     Note

     Requests for restricted roles undergo additional review for security purposes. Access to PII is granted on a need-to-know basis and requires thorough documentation.

4. Answer the security questions about how your organization handles, shares, and protects Amazon data access.

5. Choose Save and Continue.

Step 3. Select Service Provider roles

1. Select the Service Provider Roles that correspond to your specific service category. Choose None, View, Edit, or Admin for each of the roles. If you're unsure which roles to select, use the following guidelines:

   • If your service requires access to sellers' accounts, you can request the necessary roles to ensure that your service functions as intended.
   • When you select roles, choose only the roles that are directly relevant to your service category. If you're unsure, start with a small subset of roles; you can always add additional roles later.
   • Be prepared to justify any selected roles, especially roles marked as restricted.
   • If your service doesn't require role access, you can still add a service category to your Solution Provider Portal account without requesting roles.

2. Choose Save Changes, and then Submit. Confirm your submission. After submission, you must wait for approval before you can edit these roles.

3. Wait for next steps. Your access request is just the first step in the process. Review usually takes at least two weeks, during which:

   • You can't edit your service. (The Edit Service button is inactive.)
   • You can view your status through the banner and support case.
   • Amazon sends updates to the primary account user email address.
   • Amazon might reach out to you through your support case to request more information or to initiate your service listing process, help you understand the platform guidelines, and assist you in completing any remaining requirements.
   • If Amazon contacts you for more information, you must respond within five days.
   • If you don't respond to requests for information within five days, your current access level remains unchanged. Amazon doesn't modify your account unless you choose to submit an additional request.

4. If your case is denied and you want to appeal, create a new case. To create a new case, update your service request in Solution Provider Portal with additional or corrected information from your previous submission.

Step 4. Check the status of your request

1. Sign in to Solution Provider Portal using your credentials. Follow the instructions in the Your service related permissions are under review banner. This banner changes to reflect the status of your request.

2. Choose Click here to view your current status and details in the support case. The link goes to your case lobby.

3. To review all of your support cases:

   • Choose Support, choose Case Log, and then choose All.
   • Select a support case, and then choose View.

Step 5. List your service in the Service Provider Network

After Amazon approves your Service Provider profile, you can list your service in the Service Provider Network. The Service Provider Network is where Amazon worldwide sellers discover services.

An Amazon representative will contact you through a support case to complete your listing process. As part of this process, you must provide information on your service, including:

• Details about your company and services.
• Your company logo and banner images.
• Your completed service provider questionnaire.
• Your specialties, value-added services, and additional information for sellers to discover your services.

Migrate an existing service provider account

To migrate from Service Provider Central to Solution Provider Portal, perform the following steps. This migration maintains your existing client data and seller authorizations while providing enhanced security features and improved management capabilities.

After you migrate your account, you don't need to use Service Provider Central or Zendesk at all; Solution Provider Portal provides the tools that you need.

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Important

• Complete your service category submission by the deadline communicated in your migration email.
• The migration email that you received applies only to Service Providers who received that specific email as well.
• Your existing client data and seller authorizations remain active during the migration.
• To comply with the updated Service Provider Network Terms of Agreement, you must submit your registration before the communicated deadline. Amazon can take up to ten business days to process your submission, but you only need to ensure that you do your part before the communicated deadline.
• If you do not complete the steps by the communicated deadline, your profile will get delisted and your Service Provider Central access will be restricted after the deadline.

Prerequisites

Before you begin the migration process, ensure that you have the following prerequisites:

• Your Service Provider Central account credentials.
• Access to the phone number that's linked to your Service Provider Central account (for OTP verification).
• A government-issued ID for the business owner or legal representative (for identity verification).
• Your business license (for details during identity verification).
• A recent bank account statement or credit card statement for the business owner/legal representative (for address verification).

Step 1. Create your Solution Provider Portal account

As a first step, you create an account on Solution Provider Portal:

1. Go to Solution Provider Portal and sign in using your Service Provider Central credentials.
   Because it's your first time signing in to Solution Provider Portal, you see a Not Authorized message.
2. Under the Not Authorized message, choose Register.
3. Read the general guidance for account setup, and then choose Acknowledge & Continue.
   You are asked to choose an account from a list of all of your accounts associated with Amazon.
4. From the dropdown menu, choose your Service Provider Central account.
   If you aren't sure which account to select, go to My SPN Account to view your account
   name. Select this account name from the Solution Provider Portal account dropdown menu.

   ❗

   Important

   Select the exact account name that's associated with your Service Provider Central account. Selecting a different account prevents automatic migration of your client and order data. In that case, you will have to take additional steps to migrate the information manually.

5. Choose Enroll and Finish.

Step 2. Complete identity verification

The business owner or legal representative must complete the following steps:

1. In the Verify your Identity section, choose Get Started.
2. Complete the following sections on the identity verification page:
   • Basic information.
   • Business information.
   • Primary contact information (business owner/legal representative details).
3. Review all information for accuracy.
4. Upload your identity document and proof of address.
5. Complete the video verification process.

Step 3. Submit service category qualifications

After your identity verification is approved:

1. Under Provide business and contact information, choose Get Started.
2. Complete your business and contact details.
3. Return to the home page, where you see your registered services listed as Unqualified.
4. For one of your services (you can only add one during this initial registration; you can add the rest later):
   a. Next to the service name, choose Edit Service.
   b. In the Use Cases section, describe your planned services and data sharing practices.
   c. Select the required seller permissions. Choose only the permissions necessary for your service.
   d. Submit your changes.
5. To add your other services, go to the Solution Provider Portal home page and choose Add a service. This option isn't available until your identity is verified.

Troubleshooting missing services

If you encounter problems, review the following solutions.

My services aren't listed even though my identity is verified.

If you don't see your existing services listed after your identity verification is approved:

1. In Solution Provider Portal, at the top right, select the Settings menu.
2. Choose Global Accounts.
3. Locate your Service Provider Central account in the list, and then choose Merge Accounts.
4. Wait for the merge to complete.
5. If you still have issues, in the top right corner of Solution Provider Portal, choose Support.

Related resources

For more information, refer to the following resources:

• Solution Provider Portal FAQ
• Solution Provider Identity Verification